SHISEIDO Announces Global Pop Icon LISA as New Global Ambassador for ULTIMUNE

SHISEIDO proudly welcomes global sensation Lalisa Manobal “LISA” as the new Global Ambassador. LISA will debut first campaign for SHISEIDO’s iconic ULTIMUNE franchise, a product celebrated worldwide with over 331 beauty awards since its launch in 2014^.

LISA, a global pop music sensation, actress, and dancer, is celebrated worldwide for her powerful performances and authentic artistry. Her relentless drive to grow and evolve as an artist reflects her unwavering commitment to delivering her very best to her fans, aligning seamlessly with SHISEIDO brand’s core values. Renowned for her glowing skin, she perfectly embodies the unique benefits of ULTIMUNE — beauty that radiates from within.

^Cumulative number of awards received worldwide for all ULTIMUNE Power Infusing Concentrate series since its launch in 2014 (as of December 2025, according to SHISEIDO survey)

“I have always been a big SHISEIDO fan. I am truly honored to serve as the global ambassador for the brand. To me, beauty is about growth, confidence, and evolving into the best version of myself. I love that ULTIMUNE focuses on strengthening the skin and supporting it over time, rather than fighting age. Because beauty is about being real and confident, inside and out, and feeling strong from within. ULTIMUNE is honestly a go‑to product for me. I am thrilled to share its proven efficacy and value with people around the world in my own unique way.”
—- Lalisa Manobal, Global Ambassador for SHISEIDO ULTIMUNE

“ULTIMUNE is a product that inherits the DNA of SHISEIDO, founded in 1872 in Ginza, Tokyo. ULTIMUNE brings together cutting-edge technology and continues to evolve, as an iconic serum of SHISEIDO. With her roots in Asia and her global success today, LISA embodies both our brand and the essence of ULTIMUNE.”

—- Kentaro Fujiwara, President and CEO, Shiseido Company

“LISA’s perfectly plump and glowing skin reflects a beauty that moves beyond the limit. It radiates from her inner self. She is constantly redefining herself, showcasing her unique and unparalleled beauty in new ways as a global artist representing Asia on the world stage. This embodies the very spirit of ULTIMUNE — an innovative serum from Japan that brings its transformative skincare benefits to users worldwide. I am thrilled to embark on this exciting new chapter of ULTIMUNE’s story alongside LISA.”

—- Echo LO, Global Brand President, SHISEIDO

The “FAST. SLOW. FREE.” campaign kick-off now on SHISEIDO’s official global Instagram and TikTok accounts. It will feature films in three parts, in which LISA shares her skincare journey and passions. Exclusive content, including her personal routines and messages to fans, will roll out throughout the campaign.

Campaign Concept – “FAST. SLOW. FREE.”

• FAST: Immediate results you can see and feel
• SLOW: Clinically proven to slow the cycle of skin aging
• FREE: “Freedom From Age” — the philosophy of timeless beauty
  

Clinically Proven Results:

• In just 3 days, visibly boosting Skin Glow & Plump +50%*.
• In 1 bottle, skin’s smooth plumping glow boosted up by double**

Clinically proven to improve 11 aging signs^#.

SHISEIDO ULTIMUNE Power Infusing Serum

HK$950 (50ml) / HK$1,160 (75ml) / Refill HK$1,035 (75ml)