9 Nov 2023 By AWAY IN STYLE

SOFT THUNDER BAKERY CAFÉ Unveiling a Myriad of New Handcrafted Pastries at The Brand’s First Café

2000 Sq. Ft. of Hip Contemporary Interior Designed by Award-Winning Studio
#SoftThunder #SoftThunderBakery
A blend of French baking techniques and creativity

Synonymous with traditional French viennoserie, SOFT THUNDER is all about enjoyment and casual luxury. Since the establishment of its first store in 2021, the brand has captivated pastry lovers with a range of sought-after creations including flaky viennoiserie, cinnamon rolls, “Grand Palmier”, and Unicorn Puffs. In addition to the delicate appearance and innovative flavors, the brand’s success lies in its solid French baking techniques. The brand also remains committed to operating an in-house bakery within the store, ensuring that guests can enjoy fresh-from-the-oven products.

Introducing a bakery café to the local dining scene has always been one of the brand’s missions, which did not materialize until they came across this prestigious location near Three Pacific Place. The 2000-sq-ft café is designed as an urban hideaway with a laid-back vibe from the American West Coast.

SOFT THUNDER partners with local coffee roaster ROASTWORK on serving artisan coffee. A bespoke house blend with a “nutty and chocolatey flavor” is created for SOFT THUNDER, which pairs well with bread and pastries. Customers also have a choice of a fruity blend, which boasts floral notes and a hint of berries.
SOFT THUNDER collaborates with MiiR from Seattle to launch co-branded merch such as tumblers and coffee mugs for guests to enjoy their drinks anywhere anytime.

Address: Shop B, 31 Queen’s Road East, Wan Chai (Nearby Three Pacific Place, Exit F of Admiralty MTR)
Opening Hours: 8am – 8pm