SOOTHE & REMOVE WATERPROOF MAKEUP
Fresh is thrilled to introduce a highly anticipated companion to its top-selling Soy Face Cleanser: Soy Conditioning Eye Makeup Remover. This breakthrough concentrate gently and effectively removes all traces of makeup, including waterproof, while treating the lashes and moisturizing the skin around the eye area. The innovative formula features soothing mallow extract and toning cornflower extract for a one-of-a-kind texture that softens and refreshes the skin without leaving behind any oily residue. Simply sweep it over your eyes and lashes on a damp cotton pad and rinse with warm water as the first step of your cleansing ritual.
Fresh Founders Lev Glazman and Alina Roytberg pioneered the use of soy in the beauty industry in the ’90s, when they noticed there was a great deal of buzz about the health benefits of soy but no one was exploring its effects on the skin. They spent a few years researching the natural ingredient and introduced it to the market in 1999 with the now beloved Soy Face Cleanser. As Lev and Alina’s first venture into skincare, the Soy Collection epitomizes their philosophy that good skin starts with clean skin.
Soy Conditioning Eye Makeup Remover ($245/120ml) will be available in April 2014 at Fresh boutiques and counters
*in vitro test