THE EYE HAS TO TRAVEL: JET-SETTER BELLA HADID REDISCOVERS ICONIC NEW YORK CITY SITES THROUGH SPRING 2021 MICHAEL MICHAEL KORS AND MICHAEL KORS MENS AD CAMPAIGN
Michael Kors is pleased to announce the release of the Spring 2021 ad campaign for MICHAEL Michael Kors and Michael Kors Mens, starring Bella Hadid, Mayowa Nicholas, Heejung Park and Salomon Diaz in a short film by famed music video director Matty Peacock, and still images by New York photographer Jason Kim.
The new campaign reimagines the brand’s jet set roots for the current times. Borrowing legendary editor and fashion icon Diana Vreeland’s famous line, “the eye has to travel,” we focus on those elements of travel—adventure, exploration and a new perspective—that are experienced even when staying close to home. Throughout the video-driven campaign, we rediscover New York City through the daydreams of quintessential jet-setter and supermodel Bella Hadid. From the Empire Diner to The American Museum of Natural History, to Central Park and breathtaking views of the New York Harbor, the campaign opens the door to some of New York’s most iconic sights.
“As Diana Vreeland famously said, ‘the eye has to travel’—and during these times when we might not be able to experience new destinations, we have to find other ways to change our eye and imagine different possibilities,” says Michael Kors. “Whether it’s looking back at old photos, flipping through a travel book or visiting places in your city or neighborhood, we all need that momentary escape to decompress and feel inspired.”
For MICHAEL Michael Kors Spring 2021, the looks blend on-the-go cool with city polish. Splashes of color pop against laid-back denim, chic outerwear and bold stripes. When it comes to accessories, the campaign spotlights the brand’s Signature logo. The Slater crossbody bag is featured in vanilla Signature logo with clementine orange trim. The iconic SoHo chain handbag is also highlighted, styled in fresh seasonal colorways and updated with glamorous metal studding.
This season, Michael Kors Mens offers the ultimate in city-sleek polish with sporty separates, striped Signature logo accessories and luxe sunglasses.
The global campaign will debut in February, with print ads running in select spring issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.