STÉE LAUDER_NEW DOUBLE WEAR STAY-IN-PLACE FOUNDATION

Estée Lauder, Asia’s No.1 Foundation Leader, introduces the NEW Double Wear Stay-in-Place Foundation.

For decades, Double Wear has defined the foundation category, setting the standard for high-performance makeup and loved by millions around the world. As consumer needs evolve and science advances, Double Wear has now been reimagined. The New Double Wear is everything you love about the original, but even better.

Meet THE NEW FLAWLESS – This revolutionary formula offers ultra-breathable bare-skin sensation with effortless buildability, creating a flawless, dimensional finish that locks in true color for 36 hours. Enhanced with oil control, hydration, and skincare benefits, with even more tailored skin-true shades—it unlocks endless possibilities, redefining perfect complexion makeup. In your every daily moment, every burst of energy, every day-to-night journey, the foundation stays comfortably skin-close and confidently flawless. More than just a foundation, it’s your rhythm-matching makeup partner—truly Made for More, Made for You, Made to Move with You.

#EsteeHK #EsteeLauder #DoubleWear #MadeForMore

1. NEW UVFinity™ Dynamic Defense Tinted Milk SPF50+PA++++ (Peach) (Retail Price: HK$460 / MOP475): Prime, tone-up, glow. Dual powered by the new Invisi-Tech Interlacing Matrix and Optical Tone-up Technology – offering ultra-high UV protection with skin-like affinity, while correcting skin tone and delivering natural, bare skin radiance.
2. Double Wear Stay-in-Place Concealer (Retail Price: HK$380 / MOP390): Powered by InvisiFlex technology, it delivers 24-hour wear, oil control and immediate moisture. The high-performance featherweight formula melts seamlessly into skin and hydrates on contact, blurring imperfections for a soft-focus matte finish.
3. NEW Double Wear Stay-in-Place Foundation (Retail Price: HK$460 / MOP475): A buildable, ultra breathable foundation powered by new Polymer Mesh Technology to deliver 36-hour color-true wear in a dimensional finish, with Double Balancing Complex featuring AlgaNiacin™ for 72-hour hydration and 36-hour oil control.
4. NEW Double Wear Stay-in-Place Matte Power Veil (Retail Price: HK$420 / MOP430): A weightless, ultra-fine pressed setting powder that instantly blurs imperfections and eliminates shine. Designed to layer seamlessly over makeup with translucent coverage and 12-hour oil and shine control. A dimensional matte finish that’s never flat.