Stella McCartney – Autumn 2020

The Empowerment of Women to be The True Selves

Autumn 2020 explores Stella women – unapologetic, unpredictable, unafraid to be themselves. It is an eclectic collection of contrasts and contradictions, revealing the unexpected and able to go anywhere and be anything. Pieces bring sophistication to the day and our signature effortlessness to the evening by making classic sculpturalism new, whilst ushering in a modern graphicism and progressive femininity.

Giving space to perspectives outside the West, our Autumn 2020 campaign was shot by Chinese photographer Leslie Zhang in Shanghai’s green spaces and amplifies the advocate voices of the woman: model, arts activist and C for ABC founder Cici Xiang.

Sharing her thoughts sustainable fashion, Cici Xiang comments, “There is no Planet B. As long as we protect it from now on, Earth can be healed.”

Sustainable materials are used throughout as part of our ongoing commitment to eco-friendly fashion, including organic cotton, sustainable viscose, recycled polyester, recycled nylon, regenerated cashmere and a vegan, cruelty-free animal alternative. We have also introduced a recycled polyester lurex across pleated skirts that has been developed especially for us in Italy. Our innovative KOBA® Fur-Free-Fur joins the core collection for the first time, which is recyclable and created with plant-based fibres – making it the most sustainable animal-free fur ever.