Stella McCartney celebrated the opening of its first-ever McCartney A to Z Manifesto pop-up exhibition at Beijing SKP. Timed with the conscious luxury fashion house’s upcoming 20th anniversary in 2021, the McCartney A to Z Manifesto is a map of the brand’s DNA and a blueprint of future intention. Conceived during lockdown, it is a guiding alphabet blending fashion, art and sustainability – with each letter representing a Stella value brought to life by 26 different global artists spanning emerging talents and living legends like William Eggleston, Sam Taylor-Johnson and Peter Blake, among others. These artworks are being exhibited for the first time at the pop-up space on the 4th floor of Beijing SKP Mall until January 3rd, 2021.
Over 100 friends of the brand attended the opening event, including actress Ning Chang, artist Hou Zichao, fashion blogger Gogoboi, Zuo Anxiao, to name but a few. They partook in the pop-up exhibition whilst sharing their views of sustainable development and fashion with reference to the A to Z Manifesto.
Also available exclusively at the pop-up are individually numbered, limited-edition artist t-shirts inspired by the McCartney A to Z Manifesto – featuring artwork by collaborators Jeff Koons, Cindy Sherman, Ed Ruscha, George Condo, Hajime Sorayama, Olafur Eliasson, Rashid Johnson and Chinese artist Hou Zichao. Only 30 of each artist t-shirt are available globally and support charities of the creator’s choosing. Additionally, an edit of iconic Stella McCartney styles like the Falabella bag and the Elyse shoe, as well as select Spring 2021 collection items, will also be sold at the pop-up.