Swarovski stages landmark exhibition ‘Masters of Light from Vienna to Milan’

SWAROVSKI STAGES LANDMARK EXHIBITION ‘MASTERS OF LIGHT FROM VIENNA TO MILAN’ AT PALAZZO CITTERIO

Joined by Friend of Swarovski Thailand ‘Blue’ Pongtiwat

Swarovski’s travelling exhibition unveils at Milan’s Palazzo Citterio in June, celebrating almost 130 years of the Austrian house’s storied heritage as Masters of Light across the worlds of fashion, jewelry, and pop culture.

 Joining the exclusive pre-launch from the land of smile is rising star in entertainment and fashion, ‘Blue’ Pongtiwat Tangwancharoen – who was recently named the first male Friend of Swarovski in Thailand. Blue walked the red carpet, alongside fashion icons including Jessica Alba, Gwyneth Paltrow, Giovanna Engelbert, Madelaine Petsch and Shota Watanabe from Japan. He sported mesmerizing sparkling pieces from Swarovski, including the Dextera all ard pearl, Millenia clip earrings, Idylia brooch, Mesmera pendant, Hyperbola bangle, and Vittore ring.

Entitled Swarovski – Masters of Light from Vienna to Milan, the exhibition, which premiered in Shanghai last Fall, will be displayed across the internal salons of Palazzo Citterio, the magnificent extension of Pinacoteca di Brera in the heart of Milan. This cultural partnership with Milan’s foremost museum will allow visitors to admire for the first time the renovated Palazzo, which will host the modern art collections of Pinacoteca di Brera donated by the Jesi and Vitali families from December 2024.

The exhibition will take visitors on an immersive journey from the birth of Swarovski in 19th century Vienna to 21st-century Milan through panoramic scenography divided into seven Chambers of Wonder.

Paying homage to the fashion industry that is the beating heart of the Made in Italy brand, it will bring together an exceptional selection of over 50 crystal-embellished couture masterpieces from fashion houses including Prada, Miu Miu, Gucci, Fendi Couture, Gucci, Atelier Versace, and Armani.

It will also showcase a unique array of shimmering stage costumes and red carpet looks worn by stars such as Beyoncé, Harry Styles, Katy Perry, Rihanna and Doja Cat as well as jewelry pieces, figurines, and crystals – including the largest crystal chaton ever created.

Other highlights include ‘Galaxy’, the new fine jewelry collection made with laboratory grown Swarovski Created Diamonds, a Pop-Up store where visitors can browse an exclusive Swarovski product assortment, and a garden Café housed in the Palazzo Citterio’s orangery, with a menu created by renowned Milanese chef Carlo Cracco.

Mapping a journey through time and space across the brand’s history since 1895, this landmark show is the first exploration of the heritage and revolutionary spirit of one of the oldest European luxury houses.

Swarovski – Masters of Light is a travelling exhibition envisioned by Swarovski Global Creative Director Giovanna Engelbert and curated by British fashion journalist, author, and critic Alexander Fury. It will open to the public at Palazzo Citterio from June 17 to July 14, 2024, free of charge.