The creativity of TamJai SamGor Mixian (TamJai SamGor) not only can be seen in its broth and beverages. This summer, the restaurant chain will debut in Lan Kwai Fong, Central on 9 July with a brand new international image. The flagship store at Lan Kwai Fong features its iconic red and black colour tones, alongside Hong Kong-style neon light signs, creating a design that showcases a mix of the East and West. Moreover, the flagship store will also roll out alcohol (expected to offer in early August) and pairing snacks, demonstrating the new international image.
To celebrate the grand opening of the flagship store, TamJai SamGor has invited Agent. L who has risen to prominence lately to check in outside the renovating store. The muscular Agent L. even strikes a wide range of various interesting poses similar to bouncers outside the nightclubs at Lan Kwai Fong.
TamJai SamGor expanded its footprint overseas to Singapore in 2020. The flagship store at Central debuts the design in the international market, using red and black colour tones as the theme alongside a Hong Kong-style neon light sign reading TJSG. The design demonstrates TamJai SamGor’s ambition of infusing overseas elements into a Hong Kong brand, showcasing the idea of a mix of cultures and growing business in international markets.
The giant TJSG sign is utterly eye-catching while it can be easily seen even outside the store. Customers can also savour alcohol and pairing snacks expected to roll out in August, enjoying a rivalled experience at the store.
As a fan of TamJai SamGor, please follow in Agent. L’s footsteps to visit LKF SamGor to experience the brand’s latest East-meets-West style.
TamJai SamGor Mixian Central Flagship Store (To Open on 9 July)
Address: Basement and ground floor, Hong Kong House, 15 – 19 Wellington Street, Central
Business Hours: 7:45 am to 10 pm
TamJai SamGor branches: https://www.tjsamgor.com/store-locator/
TamJai SamGor website: http://www.tjsamgor.com/
TamJai SamGor Facebook: https://www.facebook.com/tamsnoodle