The 12 Days of Margiela

This season, Maison Margiela invites you to follow the 12 Days of Margiela, inspired by an

archival embroidered cotton calendar of the Maison. The 12 Days of Margiela unfolds as a

reinterpretation of the Calendar, and as a play on the classic holiday countdown. Here, each

number connected to a corresponding line becomes a meaningful moment, translating the

physical object into a reflection on the numeric coding system. The numeric coding uses

numbers 0 to 23 to identify different lines of the Maison. This coding appears as part of the

numeric logo, when a number is circled it corresponds to a specific collection, distinguishing the

pieces while maintaining focus on our Maison Margiela anonymity.

The original calendar was launched in 2009 as a part of Line 13, in the collection of “White Objects”

a series that reappropriated the everyday into design artifacts. The embroidered cotton calendar,

once its year concluded, doubled as a twelve-piece napkin set. Now, in digital form, the numeric-

coded calendar is transformed into the 12 Days of Margiela, becoming a means for connection

during the holiday season. Drawing from the archival calendar, and highlighting the numeric

system, we reveal twelve distinct universes within the Maison. The calendar traces a path through

Maison Margiela’s collections, from Line 0 Artisanal to Line 22 Shoes, revealing the dialogue

between past and present, couture and the everyday.

Line 0

Artisanal Collection — November 30

Artisanal is our Haute Couture collection. Originally a line of handcrafted garments that evolved

into the Maison’s first Haute Couture collection in 2006, with its debut show in 2012. Artisanal

acts as a creative laboratory that informs all other collections.

Origin: 1989 (First Haute Couture collection in 2006)

White Label

Co-Ed Défilé Collection

The Line without numeric coding, presented as Co-Ed Défilé Collection and denoted by its blank

white label. A wardrobe conceived from the ideas founded in the Artisanal collection and

interpreted as ready-to-wear for men and women.

Origin: Spring Summer 1989

Line 1

The Collection for Women — December 1

Garments for women, ready to be worn.

The women’s collection continues the Maison’s dialogue of construction and deconstruction.

Origin: 1998Line 2

Line 2 — December 2

A project rooted in unexpected connections, launched as a part of Frieze Seoul. Facilitating

creative dialogue.

Origin: 2025

Line 3

Collection of Fragrances — December 3

The Fragrances Collection is our line of perfumes for women and men. Launched with Untitled

fragrance, and most known for Replica.

Origin: 2008

Line 4

A Wardrobe for Women — December 4

Our interpretation of an essential wardrobe for women.

It applies seasonal themes to timeless pieces with focus on construction, fit, fabrics and details.

Origin: Spring Summer 2004

Line 6

MM6 — December 6

MM6 translates Maison Margiela codes through a contemporary lens.

Redefining uniformity through play and versatility, and recognisable through a single horizontal

white stitch line, visible on the garment’s exterior.

Origin:1997

Line 8

Eyewear Collection — December 8

Eyewear collection includes sunglasses and optical glasses.

Developed in collaboration with Mykita and ongoing with Gentle Monster.

Origin: Spring Summer 2008

Line 10

The Collection for Men — December 10

Garments for men that are avant-garde, creative and conceptual – ready to be worn.

Origin: Spring Summer 1999

Line 11

A Collection of Accessories — December 11

A Collection of Accessories for Women and Men, includes all traditional items of an accessories

collection: bags, small leather goods, belts and jewellery.

Origin: 2005Line 13

Objects & Publications — December 13

Interiors, installations, and decorative design. Recognisable pieces such as bottle lamps, dolls,

feather pens, and the Embroidered Cotton Calendar.

Origin:1999

Line 14

A Wardrobe for Men — December 14

Wardrobe for Men completes the foundation of essentials: refined garments, sartorial, refined

and technical.

Origin: Spring Summer 2005

Line 22

A Collection of Shoes — December 22

Footwear for women and men.

Started in 1988 with the design of the first Tabi Boot inspired by the traditional Japanese shoes

with the same name.

Origin: 2005 (First shoes presented in 1988)