12 Jan 2026 By May Ng

The 5th Generation Hwanyu Collection: Unlocking the Secret to Skin Longevity with the Powerful 30-Year Wild Ginseng

As time passes, skin naturally begins to show signs of ageing such as wrinkles, sagging, and pigmentation. Addressing these changes at their root, THE WHOO introduces the 5th Generation Hwanyu Collection, a luxurious anti-ageing ritual inspired by traditional Korean herbal wisdom and advanced skin science.

The collection features three hero products — the Hwanyu Imperial Youth Concentrate Serum, Hwanyu Imperial Youth Contour Eye Cream, and Hwanyu Imperial Youth Master Cream — formulated to support skin longevity at the cellular level. Central to the range is the newly introduced TIMELESS LONGEVITY™ complex, which combines Wild Ginseng Ginsenoside™, Seno-Force™, and Aging RX Technology™ to target aged skin cells, enhance collagen synthesis, and improve elasticity and hydration.

Backed by 19 years of research into wild ginseng, THE WHOO Research Centre successfully isolated Ginseng Protoplasts from rare wild ginseng roots, preserving their vitality to deliver potent age-defying benefits.

Each product in the Hwanyu ritual addresses multiple signs of ageing. The Concentrate Serum strengthens the skin barrier while targeting wrinkles and lifting, the Contour Eye Cream smooths fine lines and improves elasticity around the eyes, and the Master Cream locks in moisture with a triple-layer lipid film to improve firmness, texture, and resilience.

Together, the 5th Generation Hwanyu Collection offers a refined approach to anti-ageing — blending heritage, innovation, and performance to reveal visibly firmer, more radiant, and enduringly youthful skin.

Hwanyu Imperial Youth Master Cream
Hwanyu Imperial Youth Contour Eye Cream
Hwanyu Imperial Youth Concentrate Serum