The Challenge is On


Cambridge Weight Plan Launches Hong Kong Slimmer of the Year 2011 According to a recent report in The Wall Street Journal, obesity rates among men and children in Hong Kong are on the rise, and researchers say it’s related to the usual suspects: lack of exercise, poor diet and stress. One in four of the city’s adults are now classified as centrally obese (weight around the stomach) and one fifth of all school children also fall into this category, following the example set by their parents.1 It is urgent that residents act now to burst the belly bubble that is threatening to cripple the city’s future.

The Challenge Thankfully the Cambridge Weight Plan is taking action and launching a nation-wide Slimmer of the Year 2011 competition in collaboration with Seasons Fitness and Colour Me Beautiful. The competition will challenge Hong Kong dieters to lose a combined 2011lbs. The combined weight loss will be monitored through the Cambridge Weight Plan website and via Facebook. For extra motivation the city’s pride has been put at stake. Appealing to Hong Kong’s competitive streak, lardy locals are being pitched against 20 other countries in the Cambridge Weight Plan’s International Slimmer of the Year
2011 competition.

The winner of Hong Kong Slimmer of the Year will receive an all expenses paid trip to London, a one-year membership to Season’s Fitness Kowloon and a Style Me Slimmer Consultation by style consultant Eve Roth Lindsay of Colour Me Beautiful.

Last year’s HK winner, Jean Hudson from Clearwater Bay lost 27kg (60lbs) in just four months and has kept if off. She proved that anyone can make the decision and lose weight. Jean says: ‘I feel better than I did when I was 40 and I’ve finally got my life back.’

How Does It Work?
The slimming experience starts with a consultation with one of the Cambridge Weight Plan consultants. With a unique plan in place, participants can expect predicable, healthy weight loss within a desired timescale. Additional support is on hand through free weekly sessions and private consultations.

1 http://