6 Apr 2022 By Linggi Chow


Presented for the first time at the Spring-Summer 2022 Ready-to-Wear show, the CHANEL 22 bag, the House’s new emblematic design, is revealed in a campaign directed by the duo Inez & Vinoodh.

This new style of campaign is unveiled in two parts:
a series of photographs and three films to be discovered soon.

It features three icons of their generation,
Lily-Rose Depp, Margaret Qualley and Whitney Peak,
in three different settings: Los Angeles, Palm Springs and New York.
Each one evolving in her own daily life, within a setting that reveals all the facets of their personality.

Three atmospheres and their main characters that culminate in three films, guided by a single idea: to dive into the lives of these muses while reflecting the zeitgeist.

Codes associated with pop culture, cinema and TV series are also invited to the party. With a specific partner of choice: the CHANEL 22 bag.