The Gift of Romance:

image004 image011
Unleash the Seductive Power of Your Hair with Fekkai

Just in time for Valentine’s Day, the Fekkai style team has hand-picked three must-have items from the brand’s signature collection for an irresistible gift set. It will help every Femme Fekkai achieve a special occasion makeover that is both sensual and empowering.

Renowned style-maker Frédéric Fekkai believes hair can be a weapon of mass seduction. This Valentine’s Day, impress your date with a fresh new hair color, and get his heart racing with the seductive scent of rose. Earlier last year, the house of Fekkai launched a game-changer to enhance the sensual impact of mesmerizing hair – Hair Fragrance Mists. Combining the alluring Rose Fraîche Hair Fragrance Mist with Technician Color Care range, the house of Fekkai has created the perfect gift for the season of love.

The Rose Crème de la Crème gift set is available at all Joyce Beauty outlets, Hong Kong’s exclusive retailer for Fekkai haircare products. Priced at HKD 380 and will be available starting January, the gift set contains:

Fekkai Technician Color Care Shampoo – Infused with grape seed extract, it provides a powerful UV shield for hair that works in conjunction with Fekkai’s unique Anti-Fade Color Complex. Protect your color-treated hair or nurture your natural hair color daily with this unique formula enriched with antioxidants.

Fekkai Technician Color Care Conditioner – Coats each strand in a veil of protection to help preserve color and maintain its vibrancy and sheen.

Rose Fraîche Hair Fragrance Mist – If you like the sweet scent from your Technician Color Care collection, you’ll fall head over heels for the sensual floral notes in Fekkai’s Rose Fraîche Hair Fragrance Mist. This frizz-fighting spritz halos hair in subtle scent, lightness and shine.

For style that won’t fail to impress your Valentine, color is always the key. While coloring is an expression of individuality and personal preference, there are always some rules of thumb to follow. Warm tones such as auburn, golden brown, and chestnut tend to be more flattering than cool tones like copper and ash. Skin tone also plays a role when it comes to determining the color; violet, white, platinum blonde, and blue-tinged shades tend to clash with the warm hues of Asian skin tones. Natural Asian and Latino hair often lacks depth and texture, so highlighting is a great way to enhance a hairstyle. No matter which color you choose, it is important to use products with color-preserving ingredients to keep your locks looking fresh and revived.

Last but not least, remember to unleash your inner Femme Fekkai with a spritz of Rose Fraîche Hair Fragrance Mist for a finishing touch that strikes just the right note.

“The way a woman’s hair looks is something she shares with the world. The way it smells is something she shares only with those closest to her. I created these scents to make that moment of closeness unforgettable.”                                                                                          –Frederic Fekkai

All Fekkai products are available exclusively at Joyce Beauty in Hong Kong.