The Prince Charles Officiate The Glenlivet Distillery Opening of £10 Expansion in Scotland
Marks Quest to Become World’s No.1 Single Malt
His Royal Highnesses The Prince Charles, (or The Duke of Rothesay as he is known in Scotland) and over 250 members of the community were present last week to open a new expansion to The Glenlivet Distillery in Speyside, Scotland, the home of The Glenlivet, the single malt that started it all.
Completed earlier this year, the new facility will be home to a new mash tun, eight traditional Oregon pine washbacks, and six expertly crafted copper stills, delivering a 75% increase in production capacity to satisfy future global demand in the buoyant market for single malt Scotch whisky. At a total cost of £10 million, the expansion will support The Glenlivet’s long-term ambition to become the World’s No 1 single malt.
Christian Porta, Chivas Brothers Chairman and CEO, emphasised the significance of this investment to the future success of The Glenlivet: “Today’s opening represents the latest milestone in a period of sustained investment and strong growth in The Glenlivet. Since 2002, we have taken the brand from No 3 to No 2 globally. We are already leading from the front in the US, the world’s most valuable Scotch whisky market and No1 single malt market, and we are now well-positioned to replicate this success internationally.”
Benefits for the community of The Glenlivet
The investment has already brought real benefits to the local business community with a team of local contractors involved in the building of the new facilities. The construction of the expansion was the first major responsibility of newly appointed Master Distiller Alan Winchester, a lifelong resident of Speyside and a leader in the industry for 34 years.
Winchester commented: “The opening was a momentous occasion in the long and proud history of The Glenlivet Distillery. It was a privilege to be involved with the new building and we are honoured to have such distinguished company to mark the occasion.”
Architects LDN of Forres were responsible for overall design, while A.D. Walker of Banff acted as principal contractor. Subcontractors included: Simmers of Keith, which built the steel structure; specialist vat builder Joseph Brown of Dufftown, who installed 8 new traditional wooden washbacks; and coppersmiths Forsyths of Rothes, which built 6 new stills in an exact replica of the distillery’s famous tall, wide still shape.
A destination for whisky connoisseurs
Already the destination of over 45,000 visitors per year, The Glenlivet Distillery in Speyside, Scotland now gives each and every one of them the opportunity to become a brand ambassador – a whisky connoisseur who can share the heritage and history of The Glenlivet with other single malt-lovers around the world. Visitors can even choose between three modern-day ‘smugglers’ trails’, which follow the path of 19th-century bootleggers who brought the taste of The Glenlivet to aristocracy and royalty at a time when it was still an illegal art.
Of all of The Glenlivet’s distilleries around the globe, the location in Speyside, Scotland remains the heart of the operation, as it is a landmark that embodies the foundation of The Glenlivet, the legal battles over its product and its name, and the legend of the first brand of Scotch whisky inspired by Scotland’s foremost whisky region.