The North Face Opens First Concept Store in Shatin Expanding its Footprint in The New Territories
Celebrating a grand opening complimented by the debut of a second collaboration with legendary artist KAWS
Following the launch of Hong Kong’s first Concept Store in K11 Art Mall in December 2021, The North Face is proud to open their second, marking a new presence in the New Territories. Spanning over 2,000 square feet, the new Shatin Concept Store offers a one-stop shopping experience ranging from The North Face’s outdoor performance wear to their lifestyle Urban Exploration collection, enabling shoppers to access gear for exploration from the mountains to the city streets. The latest Concept Store also incorporates innovative digital LED walls and local design elements for an enhanced shopping experience.
Located in New Town Plaza at the heart of Shatin, the Concept Store sees large LED walls designed to create an immersive experience for guests whilst showcasing the products in a dynamic way, bringing a bolt of energy from the outdoors into the space. Upon entrance, visitors will see the brand motto “Never Stop Exploring” against a textured stone wall, evoking the spirit of outdoor adventure to explorers. Nestled within the store is a camping themed leisure area with camping chairs made of sustainable materials, and — as a tribute to Hong Kong’s landmark in the New Territories — a table featuring the contour lines of the iconic Lion Rock, serving as a space for explorers to exchange adventure stories and encourage them to explore hidden gems in the city!
Visitors at The new Shatin Concept Store will also see The North Face’s latest “Winter Trilogy” series. Featuring the SUMMIT SERIESTM layering system which combines the brand’s pioneering technology with innovative designs, the series provides the ultimate support and protection for explorers as they venture out and face different harsh environments. With functionality and aesthetics at the forefront, key pieces including the SUMMIT FUTURELIGHTTM JACKET, SUMMIT CASAVAL HOODIE and SUMMIT PRO 120 CREW are highlighted for explorers to test and realise their potential.
No matter where you are, never stop exploring.
#thenorthfacehk #urbanexplorationtnf
#neverstopexploring #TheNorthFaceXXKAWS
Facebook: https://www.facebook.com/TheNorthFaceHK
Instagram: @thenorthfacehk @tnf_urbanexploration_hk
Address: 505-505A, 5/F, New Town Plaza, Shatin
Phone: 2609-1110
