The playful CHANEL 25 Handbag shot by Craig McDean

Directed by Michel Gondry, the film of the CHANEL 25 handbag campaign stars actor, producer and

House ambassador Margot Robbie, with the special participation of singer Kylie Minogue, whom the

actor has always been a fan of.

25 years after the release of the Australian singer’s Come Into My World and its now-iconic music

video, French director Michel Gondry returns behind the camera to envision a contemporary

interpretation, where Margot Robbie runs into every version of herself on the street, each sporting a

different iteration of the CHANEL 25 bag.

As a playful nod to the 2002 video, Kylie Minogue makes a cameo appearance in the video in a setting

reminiscent of a Parisian neighbourhood.

A series of photographs accompany the video, shot by Craig McDean. The images feature different

versions of Margot Robbie wearing the CHANEL 25 bag, styled in both sophisticated and casual looks.

Pop and dynamic, the campaign shines a light on a bag that fits to the many versions of a woman on-

the-go.

Introduced for the first time in 2025, the CHANEL 25 bag draws on the House’s iconic numerology and

reinterprets the codes of its legendary bags: quilted leather, a leather-interlaced chain, and the

double C. With two signature pockets and a supple, hobo-inspired silhouette available in four sizes,

the CHANEL 25 bag embodies practical, effortless elegance.

The campaign celebrates the CHANEL 25 Mini, available in a rich palette of colours (black, white, beige,

dark orange, brown, pink, dark khaki, light green, dark brown, deep burgundy, dark blue, ecru and

camel, ecru and black, as well as black and white) and many materials (smooth, grained or crinkled

calfskin, shiny calfskin, canvas, and denim).

CHANEL 25 手袋廣告

全新CHANEL 25 手袋廣告陣容強勁，由著名法國導演Michel Gondry執導，著名女星、製片人兼

品牌大使Margot Robbie擔綱，更邀得Margot Robbie一直非常欣賞的澳洲天后歌手Kylie Minogue

驚喜客串。

Michel Gondry在25年前曾執導Kylie Minogue的名作《Come Into My World》的音樂錄像，成為當

代樂壇經典。今年Michel Gondry再執導演筒以全新角度演繹金曲，在廣告片中，Margot Robbie

在街頭遇到自己的不同化身，各自與不同款式的CHANEL 25手袋亮相。

廣告片場景佈置有如巴黎的街道，Kylie Minogue在鏡頭前客串，巧妙地向2002年推出的音樂錄

像呼應。

與廣告片一同發布的廣告硬照由Craig McDean操刀，照片中Margot Robbie與CHANEL 25手袋相

輝映，造型風格優雅與瀟灑休閒兼備。

廣告片節奏輕快動感十足，突顯CHANEL 25手袋與不同風格都會女性完美匹配的百變特質。

CHANEL 25 手袋於 2025 年面世，靈感來自對品牌意義深遠的數字25，並注入品牌經典手袋美學

元素如菱格紋皮革、織皮鏈條及CC 標誌等。CHANEL 25 設計極有心思，柔美hobo袋線條外觀配

兩個大口袋別出心裁，譜出實用與優雅兼具的美感，共設有四個尺碼以供選擇。

CHANEL 25 Mini 手袋為廣告片另一焦點，色調悅目多姿（黑色、白色、米白色、深橙色、棕色、

粉紅色、深卡其色、淺綠色、深棕色、深酒紅色、深藍色、亞麻色配駱駝色、亞麻色配黑色以

及黑色配白色），並有多種物料選擇（光滑、粒紋或皺面小牛皮、亮面小牛皮、帆布及牛仔

布）。