THE RETREAT KOH CHANG NAMED SMALL LUXURY HOTELS (SLH) ‘MOST LIKED’ HOTEL IN 2025 ON SLH SOCIAL MEDIA AT ANNUAL AWARDS

Recognition was announced at the SLH Awards and highlights global social media

leadership, immersive guest experiences, and the rising appeal of Koh Chang as a luxury

destination.

Koh Chang, Thailand: The Retreat Koh Chang was recognised by Small Luxury

Hotels of the World (SLH) as the ‘Most Liked’ hotel on SLH’s social media platforms in 2025 or as

SLH puts it ‘the hotel who posts on SLH’s social media channels captured the Most Love’, marking

a significant milestone for both the resort and the island of Koh Chang as an emerging luxury

destination.

Set against sweeping ocean views and lush tropical surrounds, The Retreat Koh Chang offers

naturally image-perfect moments that resonate on social media, from sunrise yoga above the sea

and floating breakfasts in private plunge pools to golden-hour oceanfront dining. Each experience is

framed by light, landscape and design, creating effortlessly shareable scenes that capture the

resort’s sense of place and modern island allure.

To be recognised as the ‘Most Liked’ follows an exceptional year of organic, audience-led

engagement across SLH’s Instagram, TikTok, and LinkedIn platforms with The Retreat Koh Chang’s

content resonating strongly with a global luxury travel audience seeking authenticity, serenity, and

meaningful resort experiences.

2025 Performance Highlights:

The digital campaign was defined by high-quality engagement rather than passive scrolling. The

metrics reveal a clear signal of future travel intent, with The Retreat Koh Chang achieving the highest

cross-platform engagement of any SLH hotel content in 2025.

Instagram: Aspirational impact was a single standout feature of The Retreat Koh Chang ranked as

the #2 Most Liked post across SLH’s entire global account for the year.

• Views: 202,000

• Likes: 5,900

• Saves: 1,600

• The “Intent” Metric: Saves accounted for approximately 27% of likes, a powerful indicator

that users are bookmarking the destination for future travel planning.

TikTok – Viral Discovery: Video content spotlighting the resort demonstrated exceptional

shareability, driving discovery among a new generation of luxury travellers.

• Views: 167,000

• Likes: 11,000+

• Shares: 5,800

• The “Viral” Metric: A 3.5% share rate (shares divided by views/reach), setting an unusually

high benchmark for the luxury hospitality sector.

Organic Success & Cultural Resonance:

According to SLH, this success was driven entirely by organic audience enthusiasm. This validates

the resort’s alignment with current cultural travel trends, specifically the renewed interest in cinematic

destinations and “quiet luxury” island escapes, positioning Koh Chang as a compelling alternative

to Thailand’s more established luxury hubs.

“Across Instagram, TikTok and LinkedIn, The Retreat Koh Chang emerged as SLH’s clear

engagement leader of 2025,” said Mark Wong, Senior Vice President, Asia Pacific, Small Luxury

Hotels of the World. “It’s a powerful example of how SLH’s curated collection resonates with today’s

travellers – those seeking meaningful destinations and luxury defined by character rather than scale.”

For the resort’s leadership, the award signifies a broader victory for the destination itself.

“This recognition goes beyond likes and views; it confirms that Koh Chang has truly arrived on the

global stage,” said Mate Teeranti, Managing Director of The Retreat Koh Chang. “It proves that

modern luxury travellers are searching for something deeper, they want the authenticity and raw

beauty that our island offers. To see our story resonate so powerfully worldwide validates our belief

that Koh Chang is no longer just an alternative destination to other well-known islands in Thailand,

but a primary destination for those seeking peace, privacy, and a genuine connection to nature.

A Full-Funnel Digital Success Story:

SLH also noted that the resort’s dominance was the result of a cohesive, multi-platform narrative

where each channel played a distinct role:

• Instagram served as the visual anchor for aspirational inspiration.

• TikTok drove rapid discovery and viral sharing.

• LinkedIn reinforced brand credibility and industry relevance.

Together, these platforms created a full-funnel journey, moving audiences from discovery to

validation, ultimately ranking The Retreat Koh Chang as the #1 best-performing SLH hotel globally

on social media.

The recognition underscores not only The Retreat Koh Chang’s refined resort experience which is

defined by ocean-facing accommodation, fine dining, wellness, and nature-led design, but also Koh

Chang’s growing stature as a destination for travellers seeking quiet luxury, authenticity, and space

to reconnect.

As luxury travellers increasingly turn to social platforms for inspiration and validation, The Retreat

Koh Chang’s 2025 recognition affirms its position at the intersection of meaningful travel, digital

storytelling, and destination appeal.