UPON THE ROOF
Urban nature was the theme of Michael Kors’ Spring/Summer 2021 Collection, which debuted on October 15, 2020 at 9 AM (NY time) on MichaelKors-Collection.com and the brand’s social media channels. From the location in a New York Restoration Project community garden to a musical performance by American Idol winner Samantha Diaz, the show immersed guests in the season’s inspiration: nature in the city and the spirit of New York.
The collection debuted through a multi-layered digital experience accessible at MichaelKors-Collection.com. The site features three videos: a documentary-style film, directed by newcomer Haley Elizabeth Anderson, that immerses viewers in the mood and inspiration of the season; a traditional runway show, filmed in a New York Restoration Project community garden and featuring a live performance by Samantha Diaz; and a music video centered on Diaz’s moving performance of “You’ve Got a Friend,” written by Carole King.
The documentary, titled Up on the Roof, brings viewers inside Michael’s inspiration and his process for the season. Narrated by designer Michael Kors, the film explores the spirit of New York City, the strength of its people and the endless possibilities the city provides. It also includes a special guest appearance by Bette Midler, who founded New York Restoration Project in 1995 and has dedicated herself to making the city a more beautiful place ever since.
The runway show video showcases the full Spring/Summer 2021 Michael Kors Collection, seen on models Alek Wek, Sabina Karlsson, Julia Nobis, Saskia de Brauw, Mayowa Nicholas, Hiandra Martinez, Grace Elizabeth and more. The show was filmed at a New York Restoration Project garden on Anderson Avenue in the Highbridge neighborhood of Bronx, New York.
“For me, this garden is the perfect culmination of the collection, which is all about the idea of nature in the city and finding balance in our lives,” says Michael Kors. “In the middle of urban New York, we crave green, and in fashion we crave texture and the idea of something that helps us feel better, the way this garden makes you feel better. So, it really was the perfect spot for the show.”
In support of the community where the collection was presented, Michael Kors has made donations to both New York Restoration Project and the Renaissance Youth Center. The South Bronx-based Renaissance Youth Center provides enrichment programs, from performing arts to sports to education assistance, that aim to empower at-risk inner-city youth and help them maximize their potential. The donation will support the organization’s “Music on Wheels” initiative, which brings musical education to local schools that lack music programs.
The site, MichaelKors-Collection.com, also features images of each look, biographies on the talent featured in the video, and additional editorial content. The Spring/Summer 2021 Michael Kors Collection runway show and accompanying films are also available to the brand’s international audience across YouTube, Instagram, Facebook and Twitter, as well as on WeChat, Weibo, LINE and Kakao. Fans can also tune into these channels throughout the week for additional exclusive content from the season.