The Very Cool Zegna Jacket

It is the inventive concept that ZEGNA has always borne in mind to keep pace with the times while inheriting its legacy and craftsmanship. Fully understanding the diverse needs of modern gentelmen in light of today’s changing world, Artistic Director Alessandro Sartori skillfully combines practicality and pragmatism with quintessential Italian tailoring know-how, to launch a versatile wardrobe that attends to various needs. A classic alternative to the casual blazer, The functional but luxurious New Jacket is a mixture of the sartorial and the utilitarian. This hybrid jacket combines the smart and the casual, indoors and the outdoors.

The world that we know has been experiencing challenges these years. Many received rules have become outdated, and new orders are being formed. The boundaries between occasions are no longer absolute. A case in point is the concept of “home” – a place nowadays not limited to daily living only. For many, home is also a workplace. In contast, lots of occasions traditionally considered formal are also becoming more relaxed. Against the background of the new era, modern gentlemen styles require an inevitable change. The reinvented ZEGNA new jacket combines sophisticated silhouettes and comfort. Putting practicality and functionality at the core, the new jacket presents both luxury and leisure – perfect for both indoor and outdoor use, and a flexible response to a variety of scenarios. A casual yet elegant look can be easily created when pairing it with another ZEGNA signature – the Triple StitchTM Sneaker.

A centre piece from the stylish, functional and versatile Luxury Leisurewear collection, the New Jacket takes design cues from traditional workwear and features unique patch pockets, available in various premium fabrics in refined, neutral tones – among which the VICUNA color echoes ZEGNA’s signifier, marking the brand’s refreshed aesthetics. An iconic product in the modern ZEGNA wardrobe, the new jacket not only connects occasions, but also comes in a unisex style to disrupt gender boundaries.