The magic of jewellery, the magic of being a woman – From 15 July, the new THOMAS SABO Autumn/Winter 2019 campaign will present multi-faceted new jewellery and watch innovations, showcased by global star Rita Ora. Known for her unique, creative and individual style mix, the singer will be the face of the THOMAS SABO world for the next two years and is the focus of the campaign. The lifestyle brands campaign imagery was shot by Cass Bird.
“Wearing jewellery is transforming – through its shine and sparkle. My THOMAS SABO campaign aims to empower women to experience this magical boost of jewellery and to inspire other women to create personal looks full of energy and liveliness”, says Rita Ora at the beginning of the cooperation.
Rita Ora’s self-confident statement and her passion for jewellery are reflected in the new THOMAS SABO designs. Jewellery stars run through the Collection as a constantly reinterpreted detail, like a magical design code. In the foreground are bright jewellery colours with mystical depth, cosmic jewellery interpretations of constellations, continuing through to the true statements of the Collection – iconic Wheel of Fortune designs, magical cats, the compass leading the way and the symbolic labyrinth of life. Each design is intended to remind you that the magical moments in life make your personality shine.
Rita Ora presents the DNA of the THOMAS SABO brand in a new way, with a focused, cool statement. Minimalist designs with the cool lustre of THOMAS SABOS Sterling silver highlight a sense of aesthetics with some designs also available with exquisite yellow gold plating.