Tiffany & Co. Colab…

Tiffany & Co. Introduces Three New Global House Ambassadors 

Anya Taylor-Joy, Eileen Gu and Tracee Ellis Ross make their debut in the 2021 Tiffany T1 campaign, ‘Give Me the T

Tiffany & Co. unveiled that Anya Taylor-Joy, Eileen Gu and Tracee Ellis Ross are its newest global House ambassadors. Ushering in a new creative vision for the storied jeweler, today, Taylor-Joy, Gu and Ross made their debut in the 2021 Tiffany T1 campaign, ‘Give Me the T,’ launching across Tiffany platforms on Tuesday, June 15.

“I love jewelry that has symbolism in it,” said Anya Taylor-Joy. “I love it to mean something to me. It doesn’t necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”

Give Me the T’ campaign shows unique character

Showcasing Tiffany’s signature collection through a pared-down, contemporary lens, Taylor-Joy, Gu, and Ross star in three vignettes obliquely centered around the letter T. Highlighting the design’s bold forms, striking pavé diamonds and intricate craftsmanship, the campaign was shot by Mario Sorrenti in New York City. While the story behind Tiffany T1 remains centered on inner strength and individuality, the breadth of the collection has evolved over the past year to include new bracelet, earrings and pendant styles, as well as new 18k white gold iterations. In the ‘Give Me the T’campaign, Taylor-Joy, Gu and Ross layer the new designs with other striking T1 pieces—such as the T1 choker with nearly 250

“Growing up, I would often wander through the flagship store on Fifth Avenue, imagining myself as a grown woman wearing the bold elegance of Tiffany’s signature diamonds. All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true,” said Tracee Ellis Ross. “Shooting the campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.”

“Wearing a beautiful piece of jewelry, especially one that is meaningful or motivational in a personal sense, is an inexorable feeling—it’s empowering, inspiring and exciting to express myself, to feel seen and heard without having to utter a single word,” said Eileen Gu. “I’m obsessed with the balance between elegant simplicity and striking boldness that the new T1 collection offers.”

Following the T1 campaign, Taylor-Joy and Gu will star in the ‘Knot Your Typical City campaign—also shot in New York City by Sorrenti—for a new jewelry collection that Tiffany is set to release in North America this fall, and globally in 2022. Wearing designs from the new collection, Taylor-Joy, Gu and Alton Mason pass through city streets as quintessentially hard-to-impress New Yorkers offer clear nods of approval.

Tiffany is proud to celebrate these inspiring individuals and will continue to explore exciting new avenues to highlight its latest and most iconic collections.

Tiffany & Co. 宣佈 Anya Taylor-Joy Tracee Ellis Ross Eileen Gu

成為全球品牌代言人 

於全新一輯 Tiffany T1 Give Me the T」系列廣告登場

Tiffany & Co. 繼早前宣佈韓國女子組合 BLACKPINK 成員兼歌手 ROSÉ 成為全球品牌代言人後,今天再度宣佈演員 Anya Taylor-Joy滑雪運動員谷愛凌(Eileen Gu) 著名黑人演員 Tracee Ellis Ross 三位成為全球品牌代言人,並於 2021 Tiffany T1 廣告「Give Me the T」中粉墨登場,廣告由615 (星期二) 起於 Tiffany 各大平台推出。

「我喜愛帶有特別含意的珠寶,對於對我別具意義的珠寶情有獨鍾。它不一定要對其他人有任何意義,我純粹喜歡看看手指,回想當中的故事。」—Anya Taylor-Joy

Give Me the T」 演繹獨特真我
三位以簡潔時尚的方式演繹 Tiffany & Co. 的經典系列,在圍繞字母「T」的三個章節中亮相。廣告由 Mario Sorrenti 於紐約掌鏡,突顯珠寶的奪目形態、矚目鋪鑲鑽石及精細工藝。Tiffany T1 象徵內在力量及獨特個性,系列款式涵蓋手鐲、耳環及吊墜。在「Give Me the T」廣告中,三位以新品配襯T1的經典款式,包括鑲嵌近250顆、共重逾13克拉的圓形明亮式及方形階梯式切割美鑽的T1短項鍊,演繹系列如何讓佩戴者展現真我。

「我在成長階段經常到紐約第五大道的旗艦店閒逛,幻想自己已經長大成人,佩戴奪目優雅的Tiffany經典鑽飾。年月過去,我成為了這個經典品牌的大使,為T1系列代言,仿似夢想成真。全球經歷難關重重的一年後,這次廣告拍攝為自己帶來鼓舞和煥發魅力。」—Tracee Ellis Ross

「戴上美麗的珠寶,尤其是對自己別具意義或帶來鼓舞的珠寶,是種無可抵擋的感覺。不發一言亦能展現真我和備受關注,令人覺得充滿力量、啟發和振奮感。我對全新T1系列珠寶兼備的優雅簡約及矚目前衛風格為之著迷。— Eileen Gu

除新一輯 T1 廣告外,Anya Taylor-Joy 谷愛凌 (Eileen Gu) 更將出演同樣由 Sorrenti 於紐約取景拍攝和的「Knot Your Typical City」廣告,為品牌即將於今年秋季及 2022 年在北美及全球推出的全新珠寶系列宣傳。二人將連同著名模特兒 Alton Mason 佩戴全新系列的珠寶,化身紐約時尚型人,穿梭於紐約街頭。

Tiffany & Co. 欣然弘揚這些鼓舞人心的人物的精神,並將繼續開闢令人振奮的新蹊徑,以突出品牌最新和最經典的系列。