Tiffany & Co. 宣佈 BLACKPINK 成員 ROSÉ 成為全球品牌代言人
並首於Tiffany HardWear 系列廣告隆重登場
Tiffany & Co. 宣佈韓國女子組合 BLACKPINK 成員兼歌手 ROSÉ 成為全球品牌代言人。這位紅遍全球樂壇和時尚界的新一代女神將於 2021 年Tiffany HardWear 系列廣告閃亮登場，而廣告並將於 4 月 23 日星期五在各 Tiffany & Co. 網絡頻道全球首播。
Tiffany HardWear 系列以 1971 年面世的手鍊為靈感，透過重塑 Tiffany Archive 典藏傑作，體現紐約市的前衛魅力與朝氣。廣告聚焦於系列的經典鉸鍊和工業風造型，大膽設計實驗對比、比例與平衡。
Tiffany & Co. Taps BLACKPINK’S ROSÉ
As Its New Global Ambassador
Fronting The 2021 Tiffany HardWear Campaign
Tiffany & Co. announces member of girl group BLACKPINK and solo artist, ROSÉ, as its new global ambassador. ROSÉ, who has become one of the most idolized young women in music and fashion, will debut her new role in the 2021 Tiffany HardWear digital campaign. The campaign makes its global debut across Tiffany’s channels on Friday, April 23.
“I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says ROSÉ. “I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”
Based on a 1971 bracelet from The Tiffany Archive and having debuted in 2017, Tiffany HardWear is inspired by the edge and energy of New York City. The campaign highlights the collection’s gauge links and industrial shapes—bold designs that play with tension, proportion and balance.
Emanating strength and confidence, ROSÉ wears the collection’s graphic 18k yellow and rose gold links accented with pavé diamonds. Tiffany chose ROSÉ to star in the new campaign for her bold personality and modern style influence—as someone who embodies the attitude and identity of the collection.