Tiffany & Co. Unveils 2025 Chinese Valentine’s Day Campaign with Tiffany TANG

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Tiffany & Co. announces the launch of its new Chinese Valentine’s Day campaign, starring China House Ambassador Tiffany TANG. Centered on the concept of Love Begins with Me, this campaign presents Tiffany styled in the iconic HardWear collection while sharing her heartfelt perspectives on loving oneself. The campaign also celebrates both the collection’s symbolism and Tiffany & Co.’s enduring connection to empowerment and love.

Also, to celebrate Chinese Valentine’s Day, Tiffany & Co. unveils a Tiffany Lock small pendant in 18k rose gold with a pink sapphire, adding a new piece to the iconic collection and becoming a unique piece that protects each other’s enduring love. Tiffany also presents curated pieces from its classic Tiffany HardWear, Tiffany Knot and Tiffany T collections. Each piece of jewelry goes beyond mere adornment to reflect different forms of love for each other.