Tiffany & Co. unveils its 520 campaign, debuting a new Tiffany Knot pendant to celebrate the 520 holiday. Phonetically resembling “Wo Ai Ni” or “I love you” in Chinese, the day is marked as an unofficial Valentine’s Day. Depicting the essence of love and passion symbolized by the holiday, the new campaign is brought to life through captivating visual storytelling with the House’s most definitive jewelry collections.
Tiffany & Co. unveils its 520 campaign, debuting a new Tiffany Knot pendant to celebrate the 520 holiday. Phonetically resembling “Wo Ai Ni” or “I love you” in Chinese, the day is marked as an unofficial Valentine’s Day. Depicting the essence of love and passion symbolized by the holiday, the new campaign is brought to life through captivating visual storytelling with the House’s most definitive jewelry collections.
Featuring a series of images where sparkling Tiffany designs from Tiffany Knot to Lock represent love, each collection is united through the jeweler’s illustrious heritage of craftsmanship. To commemorate the holiday, the House unveils a new Tiffany Knot bicolor metal pendant crafted with rose and white gold and pavé diamonds. Tracing back to a bow crafted in 1889 from The Tiffany Archives, Tiffany Knot is an expression of love’s unwavering bonds and a symbol of life’s most enduring ties.
The campaign film illustrates the knot motif through animated visuals that epitomize the powerful connections between people and oneself. Since 1837, Tiffany has always cherished the love and connections that bring people together.
