Tod’s appoints Shota Watanabe as Brand Ambassador in Japan

Tod’s appoints Mr. Shota Watanabe, J-pop idol and actor, as its first male Brand Ambassador in Japan.

Watanabe embodies the brand’s values of outstanding craftsmanship, timeless quality, and understated elegance. As a member of the Tod’s family, he will convey the Italian lifestyle of Tod’s through a contemporary lens.

In the first visuals, Watanabe wears looks from the Tod’s Pre-Spring 2026 Collection, designed by Creative Director Matteo Tamburini. He pairs the ensemble with the brand’s signature Gommino shoes and the new Red Dot sneakers, completing the look with the Tod’s T Timeless shoulder bag or the Tod’s Di Folio bag, and the Greca belt. The result is a naturally confident and eye-catching outfit that balances sophistication with a relaxed sensibility, highlighting the Italian lifestyle and exceptional quality that define the brand.

Mr. Watanabe stated as follows: “I am honored to have been appointed as the brand’s ambassador in Japan. I have experienced Tod’s dedication to Italian craftsmanship and timeless elegance firsthand, and I look forward to learning about the true Italian lifestyle through Tod’s various projects and sharing it with everyone.”