TRUE RELIGION Fall 2012

The premier name in luxury American denim, True Religion is celebrating the fall winter 2012 season with three exciting new denim categories, the Blue Collar, Workwear and Baja collections for both men and women incorporate. The brand’s appreciation for quality workmanship with its signature attention to detail and design. The season also marks an evolution in the phantom and phoenix categories with new versions of preexisting styles. As always, True Religion continues to focus on quality, American-made denim with timeless appeal, style, comfort and fit.

NEW CATEGORIES
BLUE COLLAR
Men: The five-pocket Blue Collar jeans—in slim and midrise skinny fits—possess a lived-in quality typically reserved for your favourite pair of jeans. Available in a raw selvage denim produced exclusively at Cone Mill and a new midnight blue wash, Blue Collar features red-orange thread and a new canvas True Religion label above the black right pocket. In addition, to these new

styles, Blue Collar features a utilitarian “Dino” Workwear jacket in both the selvage denim and midnight blue wash.

Women: For women, Blue Collar features a high-rise fit in both the boyfriend and slim-leg styles. The midnight blue wash is perfec for the cooler fall mothers with rigid denim adorned with red- orange thread, flattened sunbeam rivets and the new True Religion label. The Camden Jacket has a sporty feel with nipped shoulders and wide external pockets at the sides.

WORKWEAR

Men: Carpenter pants make a triumphant return in updated styles with customized rusted rivets in four au courant shades of black, brown, camel and wheat.

Women: Chic and stylish carpenter jeans for women produced in mid-rise skinny and mid-rise boyfriend options as well as a high- waisted, wide-legged work jean. The denim contains the right amount of stretch to move with the body and flatter curves. A variety of washes are available including brown, black and dark indigo.

BAJA

Men: An exciting new category for True Religion, The Baja features a Mexican-inspired woven serape faric that accents straight and skinnny boot cut styles in a chic and modern way. Whether the colorful embroidery covers the back pocket or simply outlines a trim detail, The Baja styles are a cool homage to the richness of western culture. In this same category, both the Johnny Jacket and the

Women: For women, the serape embroidery embellishes the front corner pocket and waistband of the boyfriend Briana jeans as well as the pocket flaps of the straight-leg Billy. Each pair is further accentuated with True Religion’s signature Rip-and-Repair detailing and amber tacks and rivets. In terms of tops, a vintage-inspired jacket and western-inspired denim shirt with serape detail at the shoulders round out this category.

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