27 Jul 2021 By AWAY IN STYLE

Unveiling First Collection Inspired by “Mickey and Friends” and “Marvel”

British Lifestyle Brand INNOTIER Celebrates Its First Anniversary

The sophisticated British lifestyle brand INNOTIER making use of its manufacturing factories, and launched last year with a series of revolutionary high-quality anti-pandemic gear capturing patent anti-bacterial technologies with stylish edits, including reusable face masks, gloves, accessories, apparel, and beddings. The unparalleled experience INNOTIER offers have received broad support and word-of-mouth from end consumers, business partners, and the community.

InnoShield Self-disinfection Face Mask Collection

The revolutionary patent Ionic+™ technology marks a breakthrough to the conventional disposable mask, which passively relies on the barrier to stop infectious contact with viruses. The state-of-the-art InnoShield face mask proactively achieves reliable anti-bacterial protection by harnessing the power of 99.9% pure silver woven directly into the fabric to dramatically reduce the viability of viruses and microbes on soft surfaces. It is durable and can be hand washed up to 200 times. While a number of scientific research reports show that silver ions can effectively inhibit germ growth, InnoShield face mask releases positively charged silver ions in the presence of respiratory moisture. They acted in various ways to inhibit and eliminate bacteria on the surface of the mask, protecting the mask from microbial impact. InnoShield face mask is proven effective against Human Coronavirus 229E, H1N1 & H3N2 up to 98.87%. In addition, the mask is light-weight and breathable with a hidden extended nose adjuster to provide excellent comfort. Incorporated with thermodynamic technology, it responds automatically to the body temperature and humidity which can soothe sensitive skin. With the ability to balance refined aesthetics and functionality, InnoShield face mask collection has been widely recognized since its release. It comes in four different sizes, which best cater to the needs of toddlers, kids, adults, and plus size.

InnoCapsule Smart UVC Disinfection Pouch Collection

Adopting hygienic measures has a broader definition in the era of pandemic, which includes keeping personal belongings free from germs and viruses. For those who are allergic to alcohol and other chemical disinfectants, INNOTIER got your back with our avant-garde InnoCapsule smart UVC disinfection pouch to ease your hassle. This stylish and functional UVC disinfection pouch is constructed with 6 certified UVC LEDs placed at the front and back of a thoughtful interior design to maximize the sterilizing effect. Tested and approved by SGS Performance Tested Certificate, it can effectively remove up to 99.9% bacteria and 96% viruses on the surfaces of the items in just 3 minutes. Simply put your smartphone completely switched off, face mask, glasses, key, stationery, and other objects inside the pouch and connect to the power supply by USB cable; disinfection will begin right upon pressing the button. To ensure there is no irradiating or harming of the eyes caused by the exposure of UVC light, the patent design of a water-resistant zipper and a magnetic safety lock is built-in. The entrancing InnoCapsule comes in six colours – lady pink, IT blue, olive green, rouge red, silver, and black, offering a fresh way to shape your hassle-free lifestyle.

INNOTIER Launches First Collection Inspired by Disney and “Marvel”

In celebration of its first anniversary, INNOTIER is teaming up with Disney Consumer Products to launch a series of anti-pandemic collections featuring Disney’s “Mickey and Friends” and superheroes from “Marvel.” The collection includes a range of INNOTIER’s bestsellers: InnoShield, InnoCapsule, InnoSpace, and InnoTee. The InnoShield self-disinfection face mask collection is the first Disney-themed reusable mask launched in Hong Kong and Macau. The “Disney Collection” and “Marvel Collection” will be available at INNOTIER’s official website and flagship store and all outlets of City’super and LOG-ON. The collection will also take part at the “Disney Summer Home Party” Homeware Expo in MegaBox to showcase its latest collection.

INNOTIER Flagship Store: Shop G1, Nan Fung Place, 173 Des Voeux Road C, Central

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