19 Nov 2024 By Aiyana K
Unwrap Glamour and Magic This Festive Season Celebrate a Fabulous Holiday with Charles & Keith!
As the festive season draws near, CHARLES & KEITH is set to dazzle with its Fabulous Holidays collection: With shimmering sequins and metallic accents, the collection is designed to capture the electrifying energy of year-end celebrations.
From rhinestone-studded handbags to shoes with a touch of shimmer, the use of metallic textures reflects the celebratory mood and exudes a subtle opulence, positioning these accessories as standout pieces for holiday gatherings. The colorways – ranging from timeless black and silver to more vivacious pink and gold – are intended to complement a wide variety of outfits, allowing versatility in these bags to last for more than the holiday season.
The CHARLES & KEITH Fabulous Holidays collection not only offers statement bags and shoes but also features a range of gifting options for you to show appreciation to your loved ones. From bold eyewear to elegant jewellery pieces, and edgy small leather goods in the latest seasonal hues, this collection has something for everyone. Adding a fun twist to complete the gifting lineup, the collection also includes holiday bag charms to infuse a dash of personal creativity to bags and ensuring a meaningful gift. Each piece in the collection embodies the holiday spirit, making it simple to indulge in the joy of giving and finding the perfect gift for friends and family.
The campaign lookbook transports you into a walk-in closet-inspired setting showcasing an intimate Get Ready with Me vibe, before setting off to holiday parties. This thematic encourages shoppers to curate their looks based on the accessories and imagine themselves styling the collection in their personal space.
CHARLES & KEITH has also commissioned three AI artists to bring their perspective to the festive season. Renowned for her floral facades, Hera Kim’s “Blooming Holidays” showcases an architectural Hibiscus storefront highlighting the brand’s sleek elegance, while Jane Morelli’s “Fabulous Joyride” features the brand’s pink Metallic Square-Quilted Chain-Handle Bag in a whimsical theme park landscape. Angelo Formato’s “Fabulous Giftoria” adds a playful charm and brings to life gingerbread men in the CHARLES & KEITH gift factory with wrapped presents featuring the brand’s exclusive holiday packaging.
Unfolding a digital journey through its distinctively themed rooms, CHARLES & KEITH’s virtual experience offers a fresh and interactive way to explore holiday shopping. Begin your journey by sending e-greeting cards with a personalized message and exploring the AI-generated artworks. A short questionnaire helps guide you to a gifting room where you can discover the Fabulous Holidays collection or timeless icons curated based on your personality and style. Play interactive games and download holiday-themed mobile wallpapers in the Entertainment Room and finally, step into the cozy Relaxation Room to discover bag charms, and other seasonal gifts.
Adding to the festivities, CHARLES & KEITH stores at K11 Musea, Harbour City, Fashion Walk, Festival Walk and City Plaza will undergo an experiential holiday takeover, with Gingerbread men peppered around, adding a touch of magic to the shopping experience. Stores at K11 Musea and City Plaza will also offer special gift wrap services, ensuring your gifts are as thoughtful as they are unique.
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