Vichy Ideal White

Picture (Device Independent Bitmap) 1
VICHY IDEAL WHITE Meta Whitening Essence $420 / 30ml
VICHY IDEAL WHITE Meta Whitening Emulsion $320 / 50ml
VICHY IDEAL WHITE Meta Whitening Cosmetic Water $280 / 50ml

IDEAL WHITE Meta Whitening Essence

New Meta Whitening Complex that restores and boosts the skin’s metabolism to reveal its flawless, radiant and translucent quality.

At the heart of Vichy’s all-new Ideal White regime is the Meta-whitening Essence. This essence was birthed with a new meta whitening complex that works with the skin’s metablism to tackle the melanin life cycle at all three stages.

At the heart of Vichy’s all-new Ideal White regime is the Meta-whitening Essence. This essence was birthed with a new meta whitening complex that works with the skin’s metablism to tackle the melanin life cycle at all three stages.

INNOVATION
Melanin follows a natural 3-step life cycle:

1. Melanin Synthesis: Melanin producing cells named melanocytes give birth to melanin pigments. These pigments give us colour on our skin. At the optimal level, this stage produces sufficient pigments to give us a healthy even skin tone.

2. Melanin Diffusion: Melanin transfer to the surface of the skin by transfering from one cell wall to another.

3. Melanin Expulsion: Melanin cells arrive at the surface of the skin, and are naturally removed as part of the renewal process.

When skin metabolism is unbalanced, these 3 steps deregulate, creating multiple pigmentation disorders: dark spots, yellow skin tone, dullness.