Womenswear Spring Summer 2012


Womenswear Spring Summer 2012: The Road Trip

This season the seed woman is going on a road trip, letting the trail and her intuition lead her in the direction of adventure.

Ever prepared for the journey ahead, the seed woman’s new season wardrobe is a mix of cool and classic staples and edgy embellished pieces, ready to dazzle.

Complimenting the bright summer sky, she chooses a palette full of vibrant colours –emerald, vermillion, plum, marigold, and orange, and for the day. She wears them in her favourite shapes like a skinny drill pant, striped tee or flowing summer dress. Printed scarves combine all the colours and bring individual pieces together to form the perfect look.

When the moon comes out to play, so does our woman in bold, sparkling sequined tanks or printed silk dresses with a glam touch of glitter that covers her pointy pumps and turn-lock clutch.

She expresses her mood through layering accessories – a classic tan tote for a relaxed daytime jaunt or a striking jewelled necklace for a luxe evening soire?e. And she’s not afraid to add glitter and sparkle for the day either – it’s the new casual luxe.

In everything she wears and everything she does, she contrasts with the landscape and expresses her sense of inimitable style, truly her own and always with a touch of the unexpected.

Seed Heritage, Flagship Store, Central

41-47 Queen’s Road Central Central
Hong Kong

Seed Heritage, Peninsula Hotel

Shop BL2, Basement Floor

Peninsula Hotel Arcade, Salisbury Road Kowloon, Hong Kong

Seed Heritage, Repulse Bay

The Repulse Bay 109 Repulse Bay Road Repulse Bay Hong Kong