10 Nov 2021 By AWAY IN STYLE

Xiaomi Discovers ‘Lite’ with Swarovski

Xiaomi, one of the world’s leading technology brands, today announced partnership with Swarovski under the theme ‘Discover Lite with Swarovski’, the partnership aims to bring “Style Meets Technology” synergy to the like-minded through a limited edition offering of Xiaomi 11 Lite 5G NE in Mint Green. In this offering, an iconic Swarovski pendant will be included with Xiaomi 11 Lite 5G NE in Mint Green.

When Style Meets Technology

Partnering for the first time, the collaboration between Xiaomi and Swarovski rides on the same vision of creating the best version of ourselves by ‘Owning Your Style’. It’s an expression of ourselves for who we want to be and how we want to live our lives in the way we want. Over time, smartphones have evolved to be more than just a communication or entertainment device, it has now become an everyday accessory that complements our everyday style.

“At Xiaomi, we believe that everyone has their own unique style. Collaborating with Swarovski is one of our bold moves to push the concept of ‘Style Meets Technology’. We hope that through this partnership Xiaomi fans will be able to discover and own their style, complementing our lightest and slimmest 5G smartphone yet – the Xiaomi 11 Lite 5G NE,” said KM Leong, General Manager of Southeast Asia, Xiaomi International.

Setting a new benchmark in the industry, Xiaomi works relentlessly to create new and unique offerings for all Xiaomi users – reflected deeply in Xiaomi 11 Lite 5G NE. It is an innovative device combining flagship features with outstanding design and is Xiaomi’s lightest and slimmest 5G smartphone to date. Its feather light, sleek, and elegant design is aligned with Swarovski’s passion and craftsmanship philosophy.

The Limited Edition Shines Your Style 

“When unboxing, users will find a surprise with the state-of-the-art Xiaomi 11 Lite 5G NE paired with Swarovski’s signature swan necklace. Beautifully embellished with a gradation of blue crystals, Swarovski’s necklace will add elegance and sophistication to any look, night, or day. Both Swarovski and Xiaomi are dedicated to creating a wondrous world of craftsmanship at the forefront of the latest fashion trends. Our partnership aims to bring a ‘Style Meets Technology’ collaboration for all customers,” said Lars Schmidt, Swarovski Managing Director of Southeast Asia and India.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

More than Owning Your Style

The Xiaomi 11 Lite 5G NE is more than just style. It comes with everything you need out of a smartphone. Unveiling a sleek yet elegant aesthetic, it packs all the perks of a flagship smartphone into an ultra-thin and lightweight body, measuring a mere 6.81mm and 158g[1]. The design is further accentuated by a razor-thin 1.88mm on both top and side bezels. This time round, Xiaomi introduced a new color – Snowflake White, matte and frosted white similar to freshly fallen snow, perfectly matching the elegance of Swarovski.

Thanks to the 6.55″ AMOLED Dot Display, 10-bit TrueColor support and Dolby Vision®, Xiaomi 11 Lite 5G NE offers truly stunning ultra-vivid picture quality with vibrant colors, incredible brightness, contrast and amazing detail. Continuing the camera legacy of the Xiaomi 11 Family, Xiaomi 11 Lite 5G NE delivers best-in-class shooting with a 64MP main camera, an 8MP ultra-wide angle camera, and a 5MP telemacro camera, and comes bundled with a toolbox of AI-powered features including one-click AI cinema, cinematic video filters, and a new Vlog mode.

Featuring Qualcomm® Snapdragon™ 778G 5G Mobile Platform, Xiaomi 11 Lite 5G NE leverages the power of 5G[2] to elevate your daily experiences. With ultra-fast connection at your fingertips, you can stream HD videos or resource-heavy games without lag, and enjoy crystal-clear video calls. The device is also equipped with a 4,250mAh battery and 33W fast charging that powers up in no time[3].

Pricing and Availability

Xiaomi 11 Lite 5G NE in Mint Green (8GB+256GB) will be officially available in Thailand on November 11th at a price of 13,990 THB at Xiaomi Stores, all participating vendors, and authorized online distribution channels. Receive a complementary Swarovski pendant worth 2,790 THB when customers purchase Xiaomi 11 Lite 5G NE in Mint Green across all participating channels.