17 Sep 2024 By AK

Xin Zhilei captivates in Roger Vivier Autumn Winter 24/25

Xin Zhilei captures the Autumn Winter 2024-25 Collection

Roger Vivier’s brand ambassador, Xin Zhilei, stunningly brings to life VIVIER OP-TICAL, the Autumn Winter 2024-2025 collection envisioned by Creative Director, Gherardo Felloni. The campaign presents stunning visuals that celebrate iconic designs inspired by the Maison’s 1960s optical archives.

Drawing inspiration from the mesmerizing geometric patterns of the Op Art movement that swept over France in the 1960s, the collection pays tribute to Roger Vivier’s most graphical designs. With poised elegance and effortless grace, Xin Zhilei interprets the collection in an eloquent rewriting of timeless style. Her calm aura defies a dramatic décor where infinity loops, plays on perspective, symmetrical effects, and circular compositions set the tone of optical illusion. Against this whimsical backdrop, the actress embodies a heartfelt homage to an era where guarded sophistication mingled with defying avant-garde vision.

Each frame captures the Maison’s exquisite craftsmanship and innovative spirit while being imbued with Xin Zhilei’s captivating screen presence. In them, the Belle Vivier pumps and Viv’ Choc bags stand as symbols of contemporary style and female empowerment, much like the actress’s well-regarded place in international cinema.

Gherardo Felloni’s tribute to Roger Vivier’s shift towards a more sleek and graphic aesthetic is manifest in many creations of the collection. The new Viv’ Choc optical bags feature black and white contrasts, while their maxi versions subvert scale. The symmetrical chequered patterns on the Belle Vivier slingbacks find echo in the psychedelic stripes of the I Love Vivier pumps. Other designs allude to the period’s circular and flowy Space Age movement, notably the padded cushion-like Viv’ Up sneakers or the Royale Hobo bag and its convex shape inspired by an inverted headband. Otherwise, the waistcoat remains a central piece of the Maison’s repertoire, enhanced here by Zhilei’s ballerina-like posture. Each gilet is embellished in its own style, from ornate metal studs to fringe accents.

However, a collection celebrating the 60s could not ignore the classical Belle Vivier. This emblematic design of the Maison became a symbol of the era’s French culture and its global influence thanks to Catherine Deneuve in ‘Belle de Jour’, the iconic 1967 film by Luis Buñuel. The shoe asserted the protagonist’s conservative elegance while suggesting her internalized

rebellion against the moral judgments of the time. Now on Xin Zhilei’s feet, the shoe carries on its legacy, continuing to be worn by fierce women who head fearlessly into what the future lays ahead.

About Roger Vivier

Roger Vivier is a French luxury Maison known for its exquisite footwear and accessories. Celebrated for its timeless elegance and innovative designs, Roger Vivier has become a staple in the industry, often collaborating with notable figures in cinema and art. The brand continues to honour its rich heritage while embracing modernity under the creative direction of Gherardo Felloni.

About Xin Zhilei

Xin Zhilei is a Chinese actress known for her roles in various films and television series. In 2016, she starred in Chang Jiang Tu Crosscurrent, which won the Berlin Film Festival’s Silver Bear for Artistic Achievement. In 2024, she received great popularity and acclaim for her performance in the TV series Blossoms, directed by the renowned Wong Kar-wai, earning her the title the Breakthrough Actress of the Year at the 2nd China TV Drama Awards. In the same year, Xin Zhilei made her theater debut in the play Prima Facie, winning the Best Leading Actress Award at the 32nd Shanghai Magnolia Stage Awards. She has long been a passionate admirer of Roger Vivier and officially became the brand ambassador on June 17, 2024.

About Gherardo Felloni

The Italian designer Gherardo Felloni took over the Maison of Roger Vivier as Creative Director in 2018, infusing the collections with his joyful, decorative spirit – evolving the Maison’ legacy with his worldly design language for the present day.

Born in Tuscany into a family of footwear artisans, Gherardo grew up surrounded by the art of fine shoemaking. His innate artistic talent and a keen sense of curiosity saw the young craftsman hone his talents as a designer under the tutelage of Helmut Lang, before spending over a decade between the footwear, leathergoods and accessories studios of Miu Miu, Prada and Christian Dior.

Opera singer, film buff, nature lover and antique jewellery collector: Gherardo’s diverse passions and interests imbue his creations and the visual universe of Roger Vivier with a vibrant energy season after season. From short films featuring Hollywood’s leading ladies, to the theatrical wonderland of the larger-than-life Hôtel Vivier presentations for Paris haute couture week, his fantastical imagination marries the Parisian luxury of Roger Vivier with a sense of wonderment and cultural flair.

Roger Vivier 品牌代言人辛芷蕾傾情演繹 2024 秋冬系列廣告

Roger Vivier 品牌代言人辛芷蕾傾情演繹 2024 秋冬系列「VIVIER OP-TICAL」,盡致詮釋創 意總監 Gherardo Felloni 的奇思妙想。本季廣告營造亦真亦幻的視覺效果,頌讚 Roger Vivier 上世紀 60 年代的歐普風格(Op Art)典藏之作。

本系列設計靈感源自於上世紀 60 年代風靡法國的歐普藝術(Op Art)運動,運用其中標誌性 的迷幻幾何圖案,煥新重構品牌創始人 Roger Vivier 先生圖形化的設計風格。辛芷蕾以從容之 姿優雅呈獻 2024 秋冬系列,精妙解讀品牌的歷久彌新。她沈靜的氣場與光怪陸離的裝飾空間 碰撞出別樣火花,廣告背景充斥著無限循環的圓環,呈現奇趣的透視視角、獨到的對稱效果和 眩目的圓形構圖,營造出充滿視覺錯覺的迷幻氛圍。辛芷蕾泰然置身於天馬行空的情境中,由 衷致敬那個沉著雅緻與先鋒思潮交織共融的時代。

每個畫面定格辛芷蕾難以抵擋的銀幕魅力,展現 Roger Vivier 的精湛工藝與創新精神。 Belle Vivier 與 Trompette 高跟鞋及 Viv’ Choc 系列產品淋漓彰顯摩登時尚與女性力量,正如在國際 影壇備受矚目的演員辛芷蕾那般耀眼璀璨。

在 1960 年代,創辦人 Roger Vivier 先生將創作方向轉變為更簡約、圖形化的設計風格,如今 創意總監 Gherardo Felloni 重現時代經典,探索現代且優雅的摩登風情。 Viv’ Choc 系列手袋 以歐普風格黑白配色煥新亮相,同時呈現顛覆比例的超大廓形。 Belle Vivier 高跟鞋綴飾對稱 棋盤格圖案,與飾以迷幻條紋的 I Love Vivier Optical 愛心高跟鞋呼應。

本系列多款新作借鑒太空時代(Space Age)美學風格,運用圓形及流線型設計,鮮明呈現於 Viv’ Choc Royale Hobo 手袋,其廓形圓潤,形似一條倒束的髮帶。同時,馬甲作為 Roger Vivier 的重點配飾之一,曼妙勾勒出辛芷蕾芭蕾舞者般的柔美身姿。每款馬甲皆矚目點綴華麗 金屬鉚釘與流蘇元素,以精妙絕倫的裝飾細節打造個性風格。

本季意在追溯 60 年代,Belle Vivier 高跟鞋必然無法缺席。 1967 年,Catherine Deneuve 穿 著 Belle Vivier 扣飾高跟鞋,在 Luis Buñuel 執導的經典電影《白日美人》(Belle de Jour) 中亮相,自此該鞋款成為了當時風靡全球的法國文化象徵,也成就了 Roger Vivier 經典雋永的 標誌性設計。 Belle Vivier 系列既彰顯出女主角華貴優雅的氣質,也反映了其內心深處對時代 道德評判的反抗。如今,Belle Vivier 系列的傳奇由辛芷蕾優雅延續,步步陪伴每位無畏挑戰 的自信女性。

關於 Roger Vivier

Roger Vivier 是法國奢華鞋履配飾品牌,以雋永優雅和銳意創新設計著稱,頻頻攜手電影和藝 術界的傑出人物,正是時尚界的一面標竿旗幟。在現任創意總監 Gherardo Felloni 領導下, Roger Vivier 堅守深厚傳承積淀,勇於擁抱現代精神,展現出超群絕倫的品牌風采。

關於辛芷蕾

辛芷蕾是中國內地影視女演員,主演過一系列影視劇。 2016 年,她主演的《長江圖》獲得了 第 66 屆柏林國際電影節「傑出藝術貢獻銀熊獎」。 2024 年,她以知名導演王家衛執導的影 視劇《繁花》,以其獨特的魅力備受盛贊,並一舉獲得 CMG 第二屆中國電視劇年度突破女星 獎。同年,首次參演話劇的辛芷蕾,憑藉《初步舉證》中文版獲得第 32 屆上海白玉蘭戲劇表 演藝術獎主角獎……她身上優雅前衛的氣質與 Roger Vivier 品牌風格相得益彰,並於 2024 年 6 月 17 日正式成為品牌代言人。

關於 Gherardo Felloni

2018 年起,義大利設計師 Gherardo Felloni 擔綱品牌創意總監,執掌 Roger Vivier 時尚之 舵。他以活潑歡樂的裝飾風格為品牌系列注入活力,更以國際化設計語言,推動品牌延續經典 傳承之餘,銳意邁向現代世界。

Gherardo Felloni 出生於托斯卡納製鞋世家,從小在高級製鞋藝術薰陶下成長。與生俱來的藝 術天賦和敏銳洞察力,輔以 Helmut Lang 大師指導,令這位年輕匠人得以淬煉出矚目的設計 才華。在此後十餘年中,他在 Miu Miu、Prada 和 Christian Dior 的鞋履、皮革和配件工坊進 一步積累了豐富的一線經驗。

身為 Roger Vivier 創意總監,Gherardo Felloni 將其作為歌劇歌手、電影迷、自然愛好者和古 董珠寶收藏家的熱情和興趣,源源不斷地註入到品牌創作和視覺世界之中,賦予每一季新品旺

盛活力。從荷李活女星為主角的靈感短片,到巴黎高級訂製時裝週上 Hôtel Vivier 超大型舞台 奇觀,Gherardo 的非凡想像力為 Roger Vivier 巴黎奢華風尚插上天馬行空的翅膀,散發著充 滿感染力的文化氣息。