Young Rose: Byredo dedicates its latest fragrance to youth

”The next generation always has an emotional obligation to rework the traditions of their predecessors. It’s their role to take that fearless dive into the unknown; to discover and develop what’s next. Young Rose salutes that spirit.”

—       Ben Gorham, Creative Director & Founder, Byredo

”Traditions and traditional culture inform my memories of growing up in China, where the inspiration for my photography is deeply rooted. The images I create are merely a romanticisation of such memories.”

—       Leslie Zhang, Photographer

 

BYREDO ifc Mall Store

1059C, Podium 1, ifc Mall, 8 Finance Street, Central

BYREDO K11 MUSEA Store

B120, B1, K11 MUSEA, 18 Salisbury Road, Tsim Sha Tsui

BYREDO ifc Mall Lane Crawford

Podium 3, 8 Finance Street, Central

BYREDO Times Square Lane Crawford

1 Matheson Street, Causeway Bay

BYREDO Canton Road Lane Crawford

3 Canton Road, Tsim Sha Tsui

NEW Young Rose Eau De Parfum

HK$1,950 (100 ml)

 

Reframing tradition through the perspectives of a new generation, Young Rose presents an ode to the perennial restlessness of youth: an olfactive diary of those who are writing their own future.

 

By layering fiery Sichuan pepper upon a foundation of Damascus rose, the fragrance deliberately defies convention, offering a twisted take on classic romance.