”The next generation always has an emotional obligation to rework the traditions of their predecessors. It’s their role to take that fearless dive into the unknown; to discover and develop what’s next. Young Rose salutes that spirit.”
— Ben Gorham, Creative Director & Founder, Byredo
”Traditions and traditional culture inform my memories of growing up in China, where the inspiration for my photography is deeply rooted. The images I create are merely a romanticisation of such memories.”
— Leslie Zhang, Photographer

NEW Young Rose Eau De Parfum
HK$1,950 (100 ml)
Reframing tradition through the perspectives of a new generation, Young Rose presents an ode to the perennial restlessness of youth: an olfactive diary of those who are writing their own future.
By layering fiery Sichuan pepper upon a foundation of Damascus rose, the fragrance deliberately defies convention, offering a twisted take on classic romance.
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