18 Nov 2023 By May Ng

American Vintage Gets into the Christmas Spirit

Once again this season, AMV is ending the year in a festive spirit. It’s a time to get together with family and friends – and to rediscover our essentials, redesigned for the holidays.


To end the year on a high note, American Vintage is returning to its first love, a guiding thread since the inception of the Marseille-based brand. That’s why we’re focusing on warm moments surrounded by friends and family.

“We wanted the holidays to be the highlight point of the year, something you wait 12 months for and always anticipate with excitement. That includes all the decorations, of course, but it’s also about the people you choose to surround yourself with.”
— Jenny Lazzarelli, Image Director at American Vintage


To celebrate Christmas, American Vintage is embracing festive designs, with pieces in flowy silk (a blouse or skirt), colourful knits (CIKOYA and EAST), and touches of jacquard patterns (on a sweater, jacket or trousers). We have everything you need to make the AMV look your own, whether you’re 3 or 103 years old!


Our minimalist tree is dressed simply with a few strings of lights. This season, it sits proudly among AMV friends and family, in a stylish setting with vintage furniture, and gets us into the spirit of reconnecting with traditions, and recognising the importance of passing them on to others.

For more information about American Vintage, visit www.americanvintage-store.com/hk