LOEWE Becomes the Official Partner of Spain’s National Football Teams

LOEWE has announced a landmark four-year partnership with Spain’s national football teams, marking one of the most exciting intersections of luxury fashion and sport in recent years. Under the creative direction of Jack McCollough and Lazaro Hernandez, LOEWE will design a complete travel wardrobe for both the men’s and women’s teams — accompanying the squads through tournaments around the world, from North America in 2026 through to Spain, Portugal, and Morocco in 2030.

The partnership arrives on a significant milestone: the 180th anniversary of the House. Founded in Madrid in 1846, LOEWE has long explored Spanish identity not as a fixed image, but as a living language — tactile, expressive, and evolving. That spirit now extends into football, alongside a generation of players who are reshaping the game. From Rodri to Aitana Bonmatí, Spain’s national teams carry the same energy, optimism, and instinct that has always inspired the House.

LOEWE 2026 SPANISH NATIONAL FOOTBALL TEAM RODRI

The debut collection for the men’s national team includes travel tailoring, casualwear, shoes, and leather goods. A standout piece is a suit crafted in LOEWE’s ateliers, featuring a discreet LOEWE Anagram embroidered inside the sleeve — visible only in movement. Polos, jackets, and trousers complete the wardrobe with refined comfort and ease.

To launch the partnership, LOEWE has released a striking series of portraits featuring Pedri, Unai Simón, Rodri, Pau Cubarsí, and Nico Williams, photographed by Bruno Staub at the national team training ground in Las Rozas, outside Madrid.

“To dress a national football team is never just about clothes. It is about an identity, carried collectively — the same one LOEWE has been exploring for 180 years.”

With this partnership, LOEWE celebrates its Spanish origins — and projects them boldly forward.

LOEWE www.loewe.com @loewe