AROUND THE WORLD IN STYLE WITH THE NAOMI X BOSS TRAVEL CAPSULE COLLECTION
環球之旅：NAOMI X BOSS旅行系列
Naomi Campbell is a fashion icon and a pioneer for empowerment and inclusivity who lives her life like a genuine BOSS. Since she first appeared in the Fall/Winter 2022 global campaign, the brand has built on their synergetic relationship and is proud to present Naomi x BOSS, a dedicated capsule collection for sophisticated, contemporary travelers. Designed in close collaboration with the supermodel, the collection plays a major role in the brand’s growth-acceleration strategy in womenswear.
Naomi Campbell作為時尚界的偶像，是倡導賦權與包容的先驅，也是生活中的BOSS典範。自從她首次出鏡演繹BOSS 2022秋冬全球廣告企劃以來，品牌便建立了密切的合作關係，如今更傲然推出Naomi x BOSS系列，專為探求精緻的現代旅行家打造。此系列由BOSS與Naomi悉心設計，此合作將為品牌的女裝加速成長策略發揮重要作用。
Inspired by Naomi’s fast-paced lifestyle, the capsule includes laid-back, iconic essentials that fit the 24/7 wardrobe of a BOSS – a woman who’s confident, unapologetically herself, and not afraid to make her mark in the world. Combining modern silhouettes with the brand’s signature tailoring, the range contains sophisticated outerwear, adaptable stretch pieces, premium leisure styles, and statement-making footwear. Featuring luxe fabrications including cashmere, cupro and luxe jersey, the collection is imagined in a palette of almond, black, white with pops of bold purple. The capsule uniquely incorporates innovative technological fabrics, intended to make life a bit easier. It offers practicality without compromising on style, ensuring that every piece serves a purpose beyond just aesthetics.
此系列設計靈感源自於Naomi節奏急速的生活方式，呈現悠閒閒適的經典必備款式，為旅途奔忙的BOSS們構築全天候衣櫥。將現代輪廓與品牌標誌性的精準剪裁相融合，該系列包括精緻考究的外套、多功能的科技面料單品、高端休閒款式以及個性鞋履。該系列採用奢華面料，包括羊絨、銅氨纖維與奢華平紋針織面料，輔以杏仁色、黑色、白色和大膽的紫色搭配，結合了創新的技術織物，隨行百搭，更具功能性，使每件產品呈現出超越美學的效果。
“You’ll find pieces in the collection that are versatile and comfortable. These are the kind of pieces that reflect my own lifestyle – always ready for the next adventure, but never compromising on style. There’s also an anti-crease feature, which means you can be on the move without worrying about wrinkles, and an anti-stress design in the fabric as well.” said Campbell.
「你會發現這個系列的衣服既百搭又舒適。這些單品也反映了我自己的生活方式——總是為下一次冒險做好準備，但從不在風格上妥協。同時產品具有防皺功能和抗應力設計，在行動時不用擔心褶皺”，Naomi Campbell說道。
“It’s always an honor to work with Naomi. She was very much involved and passionately invested in this project from the get-go. Of course, it was her idea to create a travel-themed collection, drawing on her own experiences, personal tastes, and preferences. She knows what she wants and shared meaningful creative input throughout the development process, mixing the BOSS fashion codes with her own iconic style. We had a lot of fun collaborating, working outside our comfort zones, and leaning on one another for insight with specific design challenges as we brought her unique vision to life through the BOSS lens,” said Marco Falcioni, SVP of Creative Direction at HUGO BOSS.
「與Naomi合作一直是我的榮幸。她從一開始就非常熱情地投入到這個項目中。當然，創造一個以旅行為主題的系列是她的想法，借鑒了她自己的經歷、個人品味和偏好。她知道自己想要什麼，並在整個開發過程中分享有意義的創意投入，將BOSS的時尚準則與自己標誌性風格相結合。我們有很多合作的樂趣，共同創造設計挑戰跳出舒適圈，並透過BOSS的鏡頭將她獨特的願景變為現實”，HUGO BOSS集團創意高級副總裁Marco Falcioni表示。
The new NAOMI X BOSS TRAVEL CAPSULE COLLECTION is now available in Hong Kong Harbour City BOSS store (Shop G302, G/F, Gateway Arcade).
全新 NAOMI X BOSS旅行系列現已於海港城BOSS專門店 (港威商場地下G302 號舖) 正式上市。
