Roger Vivier Fall Winter 2024/2025- “VIVIER OP-TICAL”

Within the neoclassical splendour of the Maison de l’Amérique Latine on the Left Bank in Paris, Roger Vivier presentsVIVIER OP-TICAL: an immersive ‘shoe-scape’ designed by creative director Gherardo Felloni. Inspired by the psychedelic geometries of the Op Art movement that rose to prominence in France in the 1960s, a graphic wonderland of patterns unfolds room by room, taking visitors on a journey through the Fall Winter 2024/2025 shoe, handbag, jewellery and accessories collections.

Contemporary allusions to Monsieur Vivier’s most graphic mid-century designs and his practice of paper collages manifest throughout, mingled with the Maison’s modern sense of romantic fantasia. “The 1960s marked a pivotal period for Roger Vivier, when his aesthetic shifted towards a more sleek, graphic, and pioneering design approach. Reimagining the timeless creations of this era has long been my aspiration, and I sensed that the moment was right to reintroduce them in fresh, contemporary renditions this season,” reveals Felloni.